News stories always need to be timely and relevant. When coming up with a story idea, one of the easiest ways to come up with something clever is to use a national awareness day. I’ve attached a national awareness calendar to this blog for your use. Feel free to come back in the future as you’re planning your media campaigns.
Below is an example of how I used a national awareness month to get a client media coverage.
Brian Cuban speaking about his book and eating disorders for Movember. (National awareness month for men’s health issues)
Here’s the PDF AwarenessCalendar2014-15
